Veena Malik Project
The multi-talented and famous Bollywood actress Miss Veena Malik took a week to fly to Finland to collaborate with Vesa in September 2012. The whole thing was inspired by a video, where Veena had to defend herself as a woman and an artist.
“Usually Veena is playing a character in a fictional film. This time she is presented as mostly herself around the unfolding that is our perceived world in myth, global society and a constantly evolving organism. Its an expansion of the frame of drama that she calls herself the queen of”. – Vesa Kivinen
The six body-painting based art pieces were released at a London exhibition on the 16th of August 2013. According to a cautious estimate by a Pakistani journalist Arshad Farooq this project has been seen at least by around 300 million people world wide.
From around 20-mins onwards you can listen to a whole hour and a half of Vesa being interviewed about the works on LuvAsia Radio with Dav Singh. From around 53mins starts a more in depth analysis of the Veena works.
The project philosophy is based on studying the similarities between multiple religions and cultural phenomena.
The ‘add on’ text of the press release is available for download here
During her stay in Finland, as well as doing the actual works we met with politicians, other artists, journalists as well as managed to escape to the countryside for some inspiration.
Here is Veena and the works on the Impact show on BBC World
20% out of profit will be donated to a clean water project.